The rise of bigger brands and better standards has made it increasingly difficult for small sellers to compete in today’s market. Large corporations often have access to greater resources and economies of scale that allow them to produce goods at lower costs and offer them at more competitive prices.
This puts small sellers at a disadvantage because they are unable to match the prices of their larger competitors. In addition to these factors, the expectations and standards of consumers have also increased over time.
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Customers expect high-quality products and excellent customer service from all sellers, regardless of their size. However, meeting these expectations can be challenging for small sellers who may have limited resources and smaller teams.
Similarly, in these trying times, small booksellers are struggling to keep up with the competition, and a recent incident shared on Twitter illustrates their plight in a heartwarming way.
Kashish, a Twitter user, ordered a book from Amazon, but instead of receiving the expected item, she was surprised to find a book called ‘Looking For Laddoo’ in her package.
Taking to Twitter, Kahish wrote,
“I ordered a certain book from Amazon but they sent me this random book called looking for laddoo along with this letter like bhai what is going on”
I ordered a certain book from Amazon but they sent me this random book called looking for laddoo along with this letter like bhai what is going on 😭😭😭 pic.twitter.com/90D19KIl9k
— Kashish (@kashflyy) February 21, 2023
While such errors are not uncommon in the world of e-commerce, what captured the attention of Twitter users was the apology letter that came with the unexpected book.
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In a charming display of broken English, the sellers informed Kashish that the book he had ordered was unfortunately not in a suitable condition to be shipped. Instead, they promised to deliver the correct book as soon as possible and asked that he return ‘Looking For Laddoo’. The sellers made a humble request in their letter, asking him not to leave negative feedback.
This request was taken to heart by Twitter users who joined in on the plea for understanding. Even Aparna Karthikeyan, the author of ‘Looking For Laddoo’, joined the conversation. She expressed her regret for the mix-up and humorously noted that her book might be a consolation prize for those who don’t get what they initially wanted. Quoting Kashish’s tweet, Aparna wrote,
“Ah, I have just discovered I’m what you get when what you want is not available or is damaged! Sorry this happened, @kashflyy. I don’t know if Looking for Laddoo is your type (it is about dogs & Chennai, my first loves) Hope you get the right book soon. CC @vishakasarah”
Ah, I have just discovered I’m what you get when what you want is not available or is damaged!
Sorry this happened, @kashflyy.
I don’t know if Looking for Laddoo is your type (it is about dogs & Chennai, my first loves) Hope you get the right book soon
CC @vishakasarah https://t.co/uNif5K9zFw— Aparna Karthikeyan (@AparnaKarthi) February 21, 2023
While there is a challenging environment for small sellers, it is important to note that small sellers still play an important role in the market. They often provide unique products and personalized services that larger brands cannot offer.
The incident highlights the importance of treating small sellers with empathy and understanding. While larger brands may have the resources to avoid such mix-ups, small sellers may not always have that luxury. It’s heartening to see how a simple act of kindness can bring smiles to the faces of many people at once, where negative feedback is all too common.
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