On July 4th, the Mahindra Group unveiled five new electric Sports Utility Vehicles (SUVs) in an effort to take the lead in the electric four-wheeler market.
The XUV.e8, XUV.e9, BE.05, BE.07, and BE.09 are the names of the five e-SUVs. The XUV.e8, XUV.e9, BE.05, and BE.07 are scheduled to launch between April 2025 and October 2026, while the XUV.e8 will launch in December 2024. BE.09’s debut date has not been announced by Mahindra.
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Mahindra’s ambitious venture comes at a time when the automotive industry is transitioning from internal combustion engine (ICE) technology, which has been around for more than a century, to battery-powered vehicles, and every automobile manufacturer, from established players to up-and-coming businesses, is doing their best to stay relevant.
After announcing this on Monday, Anand Mahindra tweeted various images of the 5 SUV models that are anticipated to be on sale between 2024 and 2026. The models left internet users in awe, and it seems that the Mahindra Group Chairman was pleased with the many positive responses he got.
Thread of 5. (Courtesy @PowerDrift ) pic.twitter.com/zhqL9ZsbRL
— anand mahindra (@anandmahindra) August 16, 2022
However, one Twitter user’s reaction, on the other hand, has gained Anand Mahindra’s special attention. Her reaction is so delightful that even Anand Mahindra can’t stop himself from replying to her. So, let’s find out more about it:
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On August 16, Twitter user Bhavna Naik reacted to Anand Mahindra’s tweet in which he shared his photos of five newly-launched EVs by posting a GIF of a little child saying “wow.”
In response to her, the 67-year-old businessman added a quick remark and tagged Chief Design Officer Pratap Bose of Mahindra & Mahindra Ltd in his tweet. In his tweet, he wrote,
“Got this in response to my tweet with pics of our new EVs. Forget about quantitative consumer reaction surveys @BosePratap From now on, if you get a meme like this in reaction to new products, it means you’ve passed the test!”
Got this in response to my tweet with pics or our new EVs. Forget about quantitative consumer reaction surveys @BosePratap From now on, if you get a meme like this in reaction to new products, it means you’ve passed the test! 😊 https://t.co/SK0dqpQKnL
— anand mahindra (@anandmahindra) August 16, 2022
Not just Bhavna Naik, but a number of people were astounded by the Mahindra Group’s most recent offers. Have a look at their reactions:
For we Indians Anand Sir > Elon Musk
— Nikhil Jain  (@nikhiljainvashi) August 16, 2022
Even an Anand Mahindra would have same expression of round face and round eyes after his first look at his new Baby the BEST. Hats off to his Taste
— Kashinath Jena (@KashiJena) August 17, 2022
Am a proud owner of XUV500 for last 8 yrs, so always look upto to new lineups being launched. But yes, after M&M purchased Reva ages ago, there was a general feeling that M&M would be a pioneer & leader in EV space. Still no regrets….as it takes time to come out with the best.
— aumnamah (@hiren_indeed) August 17, 2022
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— Farrukh Hassan (@fh_farrukh) August 16, 2022
Wow, Diverse choices of a diverse india.
— RAHUL SAHU (@RAHULSA69190591) August 16, 2022
— Maneesh Solanki (@ManeeshSolanki) August 16, 2022
Along with M&M, Maruti Suzuki and Tata Motors, the two biggest automakers in India, are investing billions in the creation of EVs. Suzuki Motor has pledged Rs 10,440 crore in order to introduce its first EV by 2025, while Tata Motors wants to invest USD 2 billion over the next five years to have a portfolio of 10 EVs.
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Mahindra also intends to make over $1 billion in investments. The business received Rs. 70,070 billion from British International Investment in July.
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