rj purkhaa anand mahindra

Anand Mahindra, the chairman of the Indian multinational conglomerate Mahindra Group, is a force to be reckoned with in the automobile industry.

However, one of the things that make Mahindra stand out from other industrialists is his wide social media presence. His willingness to engage with his followers frequently stole the hearts of his fans. He often responds to tweets and messages, and shares interesting articles and videos. At some points, he even offers job opportunities to those who catch his eye.

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He utilizes his platform to highlight and promote the cutting-edge goods and technology of Mahindra Group and spread knowledge of social concerns and programs. While the majority of people often stay away from criticism, Anand Mahindra is different.

Mahindra not only took fair criticism as constructive one but also praised the critic. Something similar recently happened when Anand Mahindra recently invited one of his product’s critics to his design studio.

anand mahindra
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Anand Mahindra invites a female RJ to his design lab after reading her humorous review of the XUV700

CEO of Mahindra company recently expressed his admiration for a Radio Mirchi RJ named Purkhaa. It is because Purkhaa had posted a video online that catches Mahindra’s eye. In her video, she showcased the features of Mahindra and Mahindra’s XUV700, but with a humorous twist. Instead of using their conventional names, she provided alternate meanings for them, leading to hilarious results.

She hilariously referred to the audio ‘Resume’ button as the ‘Resume’ in a job application. She also referred ‘Cruise’ as a means of booking a cruise ship instead of the car’s cruise control.

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Purkhaa associated the ‘Set’ button with being in the company of someone. Speaking about the memory function for the driver’s seat. She refers to it as children learning to counting.

RJ Purkhaa
Mirchi RJ Purkhaa/Facebook

Furthermore, she mistook the ‘Auto’ button for climate control as booking an autorickshaw, ‘Mode’ as ‘modein.’ It means turning the steering wheel in Hindi, and ‘Seek’ as ‘seek’ kebab and paneer kebab.

She even called the ‘SRC’ button, which stands for ‘source’ for audio, ‘sarak’ which means to move the passengers on the back seat. To add to humor, she referred to the button for opening the sunglass holder above the windshield as ‘sauce.’ Later, she was seen taking out a ketchup sachet from the holder.

Lastly, she amusingly termed the seatbelt button with ‘Press’ written on it as ‘Press’ referencing journalism instead of unbuckling the seatbelt.

inside xuv700
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Soon RJ Purkhaa’s hilarious review went viral on social media and reached Anand Mahindra’s feed

Mahindra was so impressed with the video that he invited Purkhaa to the design studio of his company to offer suggestions for future vehicle designs.

Along with the video, Anand wrote,

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“I must have received this post over a zillion times. I plan to invite this automobile expert @RJ_Purkhaa to our design studio so that she can give us inputs for the interior design of all our future vehicles!@BosePratap.”

Mahindra’s tweet acknowledging the video has received a lot of traction online.

What do you think about this video?

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As a seasoned content writer with a passion for storytelling, Vaishali strives to capture the essence of current events and share impactful stories with a global audience. With a background in journalism and a commitment to delivering accurate, timely, and engaging news content, she aims to shed light on diverse perspectives and provide insightful analysis. Throughout her career, she has honed her skills in researching and writing, ensuring that readers receive comprehensive and compelling content to read. For the last 2 years, she has worked on various beats, from entertainment and sports to national and global politics.