Zomato Responds After Restaurant Owner Was Asked To Pay ₹1,299 Again On Re-Registration

The emergence of food delivery platforms has revolutionized the food culture of urban India. Platforms such as Zomato and Swiggy not only helped in increasing access to various food options but also changed the dynamics of the customer-restaurant relationship. They also created a new opportunity for restaurants to gain greater visibility and reach. The enhanced online presence helped restaurants avoid investing heavily in marketing strategies, eventually creating an opportunity for new players to also compete in the market.

However, this created a new set of challenges. The problems are even more visible on the merchant end, which recently came to light in a recent incident. Recently, a Zomato user complained that after completing the registration process of a restaurant and paying Rs 1,299, the application was rejected. When the user tried to re-register, he was asked to pay the same amount again. Now, the company has also responded to his complaint.

AI-generated image

User raises concern over fresh fee demand after application rejection

The individual on X posed a customer support query relating to Zomato’s restaurant onboarding process after complaining of being asked to pay the restaurant registration fee a second time.

The individual named Yash Rana posed a query addressed to Zomato Care, mentioning having already registered their restaurant on Zomato and having paid Rs 1,299 as a registration fee.

However, he mentioned in his post that his restaurant was later rejected on the platform. When he was required to register his restaurant again, he was asked to pay Rs 1,299 again. He further requested that the company clarify the reason behind the repeated charge and help resolve the issue.

In his tweet, the user wrote,

@zomatocare Dear Zomato Team, I had completed my restaurant registration and paid Rs 1299, but my application got rejected. Now, while trying to re-register, I am being asked to pay Rs 1299 again. Kindly clarify why I need to pay again and help resolve this issue.

@zomatocare Dear Zomato Team,

I had completed my restaurant registration and paid ₹1299, but my application got rejected. Now, while trying to re-register, I am being asked to pay ₹1299 again.

Kindly clarify why I need to pay again and help resolve this issue

— (@yashrana333) March 31, 2026

How did Zomato respond to the above-mentioned complaint?

Responding to the concern, Zomato Care acknowledged the post and asked the user to provide their registered mobile number so they could further investigate what actually happened. In its reply, the company wrote,

Hi Yash, please share your registered mobile number via DM so we can check this.

Hi Yash, please share your registered mobile number via DM so we can check this. https://t.co/jcTFuGT2Se

— Zomato Care (@zomatocare) March 31, 2026

Although the company has not revealed in the public response why the second payment prompt was sent, it can be understood from the response that the company is checking each case on an individual level.

However, the complaint points out a general problem faced by digital onboarding systems, especially for small restaurant owners and first-time business operators, wherein a rejected application sometimes leads to confusion about the validity of previous payments for resubmitting the application.

For most businesses, especially small ones that have a limited budget to work with, an additional fee for onboarding may also be a point of concern.

What do you think about this? Do share your thoughts with us in the comment section of this article.