Meet Jayanti Chauhan, Billionaire’s Daughter Who Is Not Interested In Handling Rs 7,000 Crore Bisleri

Ramesh Chauhan is a billionaire who built top brands like Gold Spot, Thumbs up, Maaza, Citra, and Limca in India and has been selling packaged water for over six decades. He is associated with selling the country’s leading mineral water brand Bisleri and has been in touch with leading business houses. He has made a strong place in the industry. He sold his ventures to multinational companies like Coca-Cola and gained huge profits.

Everyone is aware of the mineral water brand Bisleri, the brand brought forward the potential of packaged mineral water in the industry. Bisleri International was at the forefront of the Aqua Green Revolution.

Bisleri is one of the biggest corporations in India and it rose to its current stature due to its sustained acceptance and strategic adjustments

Recent reports on Bisleri suggest that Tata Consumer Products Limited may buy the brand at Rs 7,000 crore. Though the deal hasn’t been finalized yet with Tata Consumer Products Ltd (TCPL). The Tata Group firm also stated in a regulatory filing, that it is in discussion with Bisleri International, for the growth and expansion of the business of the company.

When Ramesh Chauhan, the Chairman of Bisleri International was asked about the report that he has settled to sell his business to the Tata Group firm he said,

“It’s not correct… We are still discussing.”

Even in a media statement, Bisleri International Spokesperson stated,

“We are currently in discussion and cannot disclose further.”

The company registered a profit of Rs 100 crore in 2020 and Rs 95 crore in 2021. Reports suggest that in the financial year 2023, Bisleri is expected to make a profit of Rs 220 crore.

Then what is the reason that is causing Chauhan to sell the company?

Ramesh Chauhan was born in 1940 and is aged 82 as of 2022. As you can see he is old and there is no one to take care of the company. The businessman revealed that his daughter Jayanti Chauhan is not interested in the Bisleri business. According to reports, the reign of the company will be given to the company that takes over Bisleri till then the current management will continue for two years.

Chauhan made it clear that he won’t even keep a minority stake in the business. He plans to use the money for plastic recycling, water harvesting, and charity.

Let’s talk about Jayanti Chauhan, the billionaire’s daughter

Jayanti Chauhan is the business honcho’s only child. At the age of 24, she joined the company. Jayanti Chauhan is 37 years old as of 2022. She did a product development course from Los Angeles’ Fashion Institute of Design and Merchandising (FIDM). She is also associated with fashion styling and photography which she studied at the Istituto Marangoni Milano and from London College of Fashion.

Jayanti also has a degree in Arabic from the School of Oriental and African Studies (SOAS), University of London. She is also an avid traveler and an animal lover. Her current position in the company is the vice-chairman. She is popularly known as JRC.

She played a key role in the company’s automation. To build stronger teams, she also restructured the HR, Sales, and Marketing departments. In 2011, she took charge of the Mumbai office.

She also streamlined the operations for Bisleri Mineral Water, and the luxury segment (Vedica Natural Mineral Water from the Himalayas), Fizzy Fruit Drinks, and Bisleri Hand Purifier.

Ms. Chauhan has a keen interest in Digital Marketing and provides key insights into marketing and branding. She is involved in advertising and communication development at Bisleri. Bisleri’s new brand image and growing portfolio are all because of her.

The company’s website says,

“Jayanti Chauhan provides key insights in marketing and branding along with a keen interest in Digital Marketing and is completely involved in advertising and communication development at Bisleri”

The director of the company is Ramesh Chauhan’s wife Zainab

If Bisleri’s deal with TCPL is finalized, then the Tata group firm is going to be converted into a leader in the fast-growing bottled water segment. TCPL, with its packaged mineral water brand Himalayan, is already associated with the bottled water segment and sells packaged mineral water. Besides that, it is also present in the hydration segment with Tata Copper Plus Water and Tata Gluco.