The emergence of delivery apps has revolutionized the way Indians in cities consume food, shop, and even live. Apps such as Swiggy and Zomato have made smartphones a virtual marketplace where users can access anything and everything on their doorstep. What started as a mere convenience has now become an integral part of life in cities where time is scarce and accessibility matters.
However, in this rush for growth and expansion, several crises have also become apparent in this industry. One of the biggest issues in this regard is quality control. As intermediary agencies between consumers and brands/restaurants, they cannot be held responsible in case of a problem. The recent case of a consumer finding a piece of glass in a dark chocolate product delivered through Swiggy is a prime example of this. Now, the brand has reacted to the whole incident.
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Swiggy’s Noice Dark Chocolate is under fire after a customer found a fragment of glass in it
A tweet by Vineeth, aka DealsDhamaka, is going viral. Vineeth tweeted the complaint, which is originally from a person named Prasanna Raj.
All this happened when Prasanna ordered Noice dark chocolate from Swiggy Instamart. He gave the chocolate to his child to eat, but after eating the chocolate for some time, the child returned it, saying that it had some strange tightness in it. When he looked carefully, he found that there was a piece of glass in his chocolate.
While tweeting about this incident, Vineeth also posted some pictures of the chocolate in his post, in which a piece of glass was clearly visible inside the chocolate. He described this incident as extremely concerning and unacceptable in his post. In his post, Vineeth wrote,
Shocking Incident!! This is a dark chocolate from NOICE. Do you notice anything unusual? Look closely… a piece of glass. One of my followers @Pras_SwiftMojo ordered this dark chocolate from Instamart (Swiggy’s brand NOICE). While he was eating it, he broke a piece to give to his child. The child immediately returned it, saying something had pricked him. To his absolute shock, there was a piece of glass embedded inside the chocolate. This is extremely concerning and unacceptable; food safety should never be compromised. Shameful
Later, Vineet wrote another tweet in which he tagged Swiggy and wrote that Prasanna has already spoken to them, and it seems that they are not interested in resolving this problem.
Shocking Incident!!
This is a dark chocolate from NOICE. Do you notice anything unusual? Look closely… a piece of glass
@Swiggy @SwiggyCares he already reached out to you and the customer care. Seems like you didnt care about the incident at all…
— Vineeth K (@DealsDhamaka) March 18, 2026
How did the Noice brand react to the whole incident?
In response to the viral post, Noice acknowledged the complaint and called it a ‘concerning’ one. The brand also confirmed that it has initiated an investigation into the complaint, including its manufacturing and supply chain partners. Noice replied:
Hi Vineeth, this is concerning and such consumer safety complaints are taken very seriously. We have reached out to the customer for details and are investigating this on priority with the manufacturing partner and across the supply chain.
Hi Vineeth, this is concerning and such consumer safety complaints are taken very seriously. We have reached out to the customer for details and are investigating this on priority with the manufacturing partner and across the supply chain.
— Noice (@get_noice) March 19, 2026
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Social media users expressed concern over the incident
The viral tweet sparked a flood of reactions, and people were shocked by the alleged contamination. Many people called it a serious lapse, while others questioned the quality control processes for products sold under quick-commerce apps.
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Have a look at some of the reactions:
As a food technologist myself, who has worked in Food Safety & Quality at one of the world’s biggest MNCs, let me tell you exactly how serious this is and why heads should roll.
Every glass surface in a food production facility should be numbered & logged. Every single tube…
— Mayank (Sports Analyst) (@mayankglt) March 18, 2026
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Food safety is a joke in India. Everyday there are such photos and videos. Citizens are left to live on fate only.
— Vaibhav (@vaibhavluthra) March 18, 2026
This is a Swiggy in house brand as far as i know.. Its promoted exclysively by swiggy. All products are pathetic and of low quality.
— MaVeeRiCk (@AmitKumarVohra) March 18, 2026
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This is criminal at all levels!!
Murder case should be slapped at @Swiggy— SK Man (@siva1408) March 18, 2026
I have received all this with in a week from swiggy. Few expired last year. First of all how they are keeping such products in dark house without disposing it? Everyone will no check the dates in hurry. Food safety department is joke in our country pic.twitter.com/zhitc8N8Af
— Rajesh Naidu (@Allu_Rajesh) March 19, 2026
This could result fatal. Glass is very deadly. It can cause lifelong problem when pierced into flesh. Don’t play with people’s lives @instamart_it both delivery partners and consumers.
— Indoor Introvert (@IndoorIntrovert) March 18, 2026
What do you think about this incident? Do share your thoughts with us in the comment section of this article.
