4 Reasons Why Triumph India is Going to Woo You in 2020

Triumph is an iconic British Motorcycle manufacturer who was first established in 1902. The motorcycle manufacturing company offers a wide range of bikes across different segments such as classic, roadsters, adventure, and super-sport model. Over 110 years of rich history, the brand launched its first product in 2013 for the Indian market.

Triumph is amongst the fastest growing premium motorcycle brand. Last year, Triumph completed its 5-years in the Indian market with its presence in 16 cities. The brand has more than 5000 customer base in India, which continues to expand with the launch of new products. The brand is set to launch six new products by 2020, including the updated models of existing products.

Eyes on mid-range

The most challenging projects of Triumph will eye on the upcoming mid-range 250-500cc bikes. The brand is expanding in this segment as they have seen considerable traction of the Indian market, which will allow them to grow.

Bajaj-Triumph Partnership

Bajaj-Triumph partnership will finally come into play for targeting mid-capacity bikes in India. The association has also started R&D work for their upcoming projects. With the expertise of Bajaj, the venture will address the mid-segment bike of engine capacity 400-800cc which is currently dominated by Royal Enfield. The partnership is also looking forward to expanding in tier-II cities to propel the next level of growth in the industry.

Simultaneously, they will also prepare the personnel at the dealership stores to deliver best in class pre and post customer experience.

Upcoming Models

The brand is expected to launch three fresh models with upgrades on the existing products.

1. Triumph Speed Triple
2. Triumph Daytona 756
3. Triumph Rocket 3

When the brand launched its first bike in India on November 2013, the classic segment received maximum attention. The division comprises of 10 models which include 55% of the total annual sales. The upcoming products will eye on each segment of Indian motorbikes to gain maximum traction, especially in the mid-range.

The brand will also aim to serve the demand of millennial riders who want the latest design and technology features in their motorbikes.

India is an essential market for Triumph’s growth as it is the largest two-wheeler market in the world.

Growing Market Presence in India

The increasing love for adventure in the young generation has a direct impact on the motorbike segment of the Indian vehicle market. The demand for adventure and classic motorbikes have significantly risen over the last few years. The classic range is gaining significance not only in India but worldwide.

People who love traveling or exploring new places prefer adventure or off-road bikes for maximizing their fun. Triumph is quickly catching up with other premium motorbike brands in India, and it will be equally interesting to see the brand play out strategies when they enter the mid-range segment, which has a large customer base.

Brand’s plan suggests they aim at 25 dealership networks across the country by 2020. To maximize their reach, the brand offers a first-hand experience at Triumph Tiger Training Academy situated on the outskirts of Pune.

Road Ahead

The rise of high-end brand bikes will also see an increase in the new two wheeler insurance plans being sold. The brand is preparing itself for the BS-VI emission standards. To meet the demand for Triumph motorbikes according to government norms, new two wheeler insurance plans provides the best way to protect the bike.

The government recently passed strict laws for breaching traffic rules which were implemented from September 1, 2019, wherein the fine for not buying bike insurance may cost an individual ₹ 4000 or other rolled out provisions. People have become more cautious, since then, about purchasing new two wheeler insurance plans and strictly following the rules.

The road ahead for a premium brand like Triumph is riveting. The maintenance of such bikes is also higher than the regular bikes, thus, making two wheeler insurance plan of more importance.