Tips To Use Short Video Content

Social media has quite evidently become a mainstream marketing tool for businesses. Platforms like Instagram and TikTok rely on videos (partly or fully) to stay relevant with users. Today, crisp, to-the-point, short videos are the way to rapidly increase user engagement. They can be anywhere between 30 seconds to a minute—giving you just one minute to make a lasting impression and engage the user.

Creating short video content

One of the most important things to remember before making the video is to have a script that resonates with your target audience. You have less than a minute to make an impression—and a few seconds in the beginning to grab the viewer’s attention. Therefore, leverage time and these nine ideas to your advantage:

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1. Educate about your brand/business

Despite the time constraint, short videos are a great way to inform your audience about what your brand/business stands for. You can talk about your brand with visual illustrations, clips, and effects to grab attention and increase engagement.

For example, a company that upcycles discarded clothes to create new garments can show how it tangibly helps the environment, giving the viewer a fair idea of its techniques and ideology.

Educate about your brand
manatal

2. User-created content

You can make a short video of how your other clients have been using your services, how it has benefitted them, and in many cases, their feedback. This will help in building more trust and credibility around your brand. You can simply use an easy online video editor to make such videos.

Suppose you have a company that provides home and office cleaning services. A short video showing the before and after conditions is concrete evidence of how effective your services are.

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User-created content
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3. Take the audience behind the scenes

Standing out is a priority in a market where every business is facing cutthroat competition. Showing viewers behind-the-scenes clips gives them an idea of how your brand follows industry processes and what goes into your products. It also makes them feel connected to your brand and builds transparency by removing the lack of emotional and personal touch.

Suppose you have a small company that makes homemade dips and sauces. Take the viewers behind the scenes and go through the process with them, from sourcing raw materials to packaging.

behind the scenes of food processing
time

4. Target the pain points

Any business will have a specific goal: eliminating a certain pain point. Use short videos to highlight relevant pain points and how your business can help eliminate it.

If your brand sells organic, medicinal teas in various flavors, create videos around how certain teas can help calm the inflammatory effects or cope with diabetes, PCOS, and other conditions. Your viewers will see your products as part of a solution addressing their pain points, thus increasing sales.

Tips To Use Short Video Content
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5. Share quick tips

When users buy your product, they would also like quick tips for using it more efficiently and innovatively. These hacks and tips are great at driving more engagement and attention.
For example, a gaming company can make a short video on how players can quickly earn points or where hidden gems could be in the game. This will increase engagement on social media while also getting players to spend more time actively playing the game.

video tips
justwords

6. Unboxing videos

These are an exciting way of connecting with your audience. Before a new user buys your product, they would want to know what they are getting. A quick unboxing video will give them an idea of what to expect when they order. You can also give them a glimpse of the freebies they might receive in their order. The effort you put in here might convince them that what they are getting is worth their money.

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For example, for a company that makes journals, a short video can show how the journal looks, the multiple purposes it is apt for, and the freebies accompanying the order.

Unboxing videos
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7. Showcase brand history

Another excellent way to use short videos to showcase your brand name is using them to give a run-down of your brand’s history. You can show how your business gained shape and what it has achieved since its inception. Such videos can accurately show how your company is progressing in the right direction. Moreover, it helps build truth and credibility around your company and its products/services.

Let’s say, for an online booking app, a short video of how it came to existence and its features and facilities over the years will show how dedicated and focused the founders are.

Showcase brand history
estorefactory

8. Product demonstrations

People love knowing how to use their newly-purchased products. You can have many YouTube tutorials, but nothing will beat the short, bite-sized tutorial or product demonstration video to give customers a fair idea of the product and what to expect.

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For example, for a company selling audio devices, demonstrating the product will help engage more viewers. The person buying their wireless earphones will quickly know how to use them with their device or find out beforehand if their device is compatible with the product.

Product demonstration video
hubspot

9. Explaining giveaways

Giveaways are an excellent marketing strategy and a sure-shot way of increasing existent and new user engagement. Here, a short video is part of the strategy. It can serve as a quick run-down of the contest rules and be uploaded as a Story, disappearing in 24 hours. As these rules would disappear quickly, the urgency can persuade viewers to participate. Short videos then work on the idea of the ‘fear of missing out’ and can drive them to take action soon.

For example, a company that sells beauty products online can host a 24-hour giveaway contest to get more engagement and sales.

online giveaways
scholarlyoa

Hopefully, these ideas can help you get started on tailoring short video content to promote your business. Naturally, as short videos become the favored mode of consuming information, more and more social media platforms are allowing you to create them more easily. However, the platforms themselves have limited filters and editing features. Thankfully, there are many easy online video editors that let you access various features, filters, and frames to customize your content completely. But whenever you post short videos across multiple platforms, remember that consistency in quality and timing is key.

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