Man Shares Story Of Actor Who Rejected Controversial Layer’r Shot Ad Before It Went Viral

Four men are seen in some commercials conversing in what appears to be a grocery store’s. When the men notice the last container of Layer’r perfume on the shelf, they debate who will get the container of the skin perfume because there is only one left. To a woman seen with a cart, though, the way they describe it seems revolting.

“Hum chaar aur ye ek.. Shot kon lega…(We’re four and there’s only left..Who will take the shot?),” is what the men said while the girl was hunched down looking at the perfume bottles. And she was visibly very uncomfortable just like any other girl who goes through this in a similar situation when it comes to real life.

The advertising showed a woman rather than the perfume bottle and four guys debating who gets the “shot” on the last bottle of perfume.

The other featured three men peeking into a room where a man and a woman were discussing receiving shots, but the real discussion was about body spray.

A significant chunk of people on social media were outraged by the two adverts by the Layer’r Shot perfume company, which they believed attempted to encourage predatory behavior towards women.

Layer’r Shot, a fragrance and body sprayer, has been harshly chastised on Twitter for two new commercials that, according to Twitter users, promote toxic masculinity. Users on Twitter have chastised the company for creating creepy ads that incite rape. Netizens are reacting negatively to both adverts, with many questioning who allowed such obscene content.

Following uproar on social networking sites and a petition from the Delhi Commission for Women (DCW), the Centre has vetoed a bill of contentious fragrance commercials. The Centre has asked that the offending adverts be removed from Twitter and YouTube’s social networking sites.

The controversial ad was turned down by actor Saurabh Verma

The majority of social media consumers had questioned how the advertisements had passed through the necessary number of levels of authorization. It comes out that at minimum one individual recognised the advertisement for what it was.

Abbas Mirza, a senior creative director of Kinnect, a digital marketing agency, shared a story of his actor friend Saurabh Verma who turned down the advertisement because he thought it was “derogatory and demeaning for women”.

Abbas also provided proofs of Saurabh’s conversation with the casting director for the advertisement.

After Saurabh’s request was turned down the casting team went ahead with the ‘problematic’ script and continued their plans of making the ads. Mirza also wrote in his post,

“And for the people who work in advertising and are aware of the production-house or actor power equation, they will understand how audacious the demand is”

Read the complete post below

Abbas and Saurabh are getting praise on internet

While the problematic ad was taken off the air, the brand extended an apology, which was more of an excuse rather than an apology.