In the last ten years, there have been major changes related to access to information. During this time, one of the milestones was the migration from traditional cell phones to smartphones, which allowed users to access the internet virtually anywhere.
In this sense, India, having the second largest population in the world, is an immense market for smartphone brands. Currently, the country has over 749 million active Internet users, out of which over 98% use smartphones to go online.
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A growing smartphone population
After surpassing the United States as the second-biggest smartphone market in the world, India has become the most important market for several smartphone manufacturers. For instance, Xiaomi represents 28% of all smartphones shipped to India, making this the company’s biggest market ahead of China itself.
While projections differ in terms of numbers, most studies indicate that the country is expected to reach 1 billion smartphone users (currently at 744 million) by 2025. Additionally, data shows that India could reach a 96% smartphone penetration rate (which was 54% in 2020). Overall, this means that India is undoubtedly the market with the greatest growth potential in terms of future smartphone users.
As a result, this growth in smartphone users hasn’t only made the Indian market more appealing for international brands, but individuals have also benefited from their transition from conventional cell phones. These benefits have impacted both personal and professional relations, offering users a new range of options and opportunities.
Online entertainment
With the increased digitization of entertainment, individuals can now watch live television, stream their favorite shows or films and listen to millions of musicians. In addition, users have the chance to enjoy their popular games and even gamble. In fact, online casino options are among the most innovative in online entertainment, as users can now join live games like Lightning Roulette or classic slots like Starburst, via smartphone. This has led to greater accessibility, which has opened online entertainment up to new audiences and new experiences.
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Increased connectivity
Smartphones allow the user to be connected at all times. In addition to allowing access to social media, users can also find all kinds of services that can make anyone’s life easier, such as GPS navigation, news, online shopping and bookings, and important information, such as live tracking of trains and buses. As a result, this greatly improves users’ quality of life, taking the stress away from many day-to-day situations, while saving time and energy.
Business
When it comes to the business world, smartphones are indispensable tools. Smartphones allow any worker to make their working day more efficient and productive. Nowadays, people can work remotely from literally anywhere as long as they have the right device and a stable internet connection. Even while traveling, workers can keep a hold of their employees and customers, using all sorts of instant communication tools, such as calls, messages, emails, mobile document sharing, and multimedia messages. Consequently, users can do most of their office work using a smartphone, which saves their personal money and time.
While these seem to be indicative of the growth of the smartphone market in India and its benefits, it is expected that full implementation of 5G and increased digital literacy will further increase both the number of smartphones and users.
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