Every time somebody feels like drinking something refreshing the first thing that comes to mind is having a soft drink. Out of all the soft drinks available in the market, Coca-Cola is a highly popular one. The brand and its logo are a testament to its global influence and cultural impact. Have you ever wondered what does the logo of Coca-Cola actually signifies? Well, while many may not know this there are hidden elements and deeper meanings to it that make it all the more intriguing.
Origin of the Coca-Cola design
Cola-Cola which is labeled as one of the leading soft drink brands in the world has a history as old as the 1886s. Its logo was first designed in 1886 by Frank M. Robinson. He was a partner and bookkeeper to the company’s founder.
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Frank M. Robinson was an early marketer as well as an advertiser. It is said that he believed the two C’s in “Coca-Cola” would look well in advertising. So, he went ahead and chose the Spencerian script, a style of writing that was widely used in business documents in the late 19th century, to create the logo. To say that this script has remained the signature style of the logo to this day would be a sheer understatement.
The apparent hidden meaning behind the logo of Coca-Cola
Coca-Cola’s branding has always been about maintaining the essence of its stylish logo, especially with its newer flavors and products hitting the market. Whether it’s Diet Coke, Coke Zero, or limited-edition variations, the company has carefully adjusted the logo for each launch without losing its signature look.
Now, talking about the apparent hidden meaning behind the logo of Coca-Cola, what appears to be a simple, elegant set of letters actually contains a sweet symbol. The ‘C’ in the Coca-Cola with its long tail signifies a smile, hinting at the brand’s promise of joy and happiness. This sweet symbolism showcases the mission of the brand which is to spread positivity among its consumers.
Richard Lau, the president of the LOGO.com’s opinion on the logo of Coca-Cola is worth knowing
Richard Lau is not directly involved with the Coca-Cola logo or its design. However, he is the president of LOGO.com, a company that specializes in logo creation and branding services and this makes his opinion on the Coca-Cola logo worth knowing.
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He explains that this subtle touch (the elongated C as a smile) may not be immediately noticeable, but it creates a subconscious, feel-good association with the brand. His words go like this,
“This subtle message may go unnoticed, but it subconsciously creates a positive association with the brand in the minds of consumers.”
Furthermore, each version of the logo, while subtly modified, stays true to the original one.
The recipe of Coca-Cola comes from the mind of its founder who was also a pharmacist
The story of Coca-Cola begins with its founder, Dr. John S. Pemberton, who was also a pharmacist from Atlanta, Georgia. He crafted the original recipe for this now-famous world drink. Combining his unique syrup concoction with carbonated water, Dr. Pemberton created a drink that is now loved by the whole world.
According to the company’s history, Dr. Pemberton first introduced the drink by carrying a jug of the mixture to a local establishment, Jacobs Pharmacy. You would be astounded to note that initially, Coca-Cola was sold as a soda fountain drink for just five cents a glass.
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Over the years many color experiments have been made to the logo however it’s now more simple on a red background. This refreshing drink and the hidden meaning behind its logo are indeed worth knowing.
To sum it up we can say that the Coca-Cola logo is a masterclass in branding. From its origin in the 1880s to the present day, it remains one of the most iconic and beloved symbols globally. What are your thoughts on the hidden meaning of its logo? Do share your thoughts via the comments below.
Also read: Ever Wondered Why The Soft Drink Brand ‘Thums Up’ Has A Missing ‘B’?
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