Samsung Fridges

The increase in disposable income and the rising working population are some major reasons why the Indian refrigerator market has achieved immense growth. It is expected that the market will grow at a lucrative CAGR of 8.4% to 2026.

Since a major chunk of the population cannot afford high-value purchases, leading brands are constantly coming up with budget-friendly options containing customary features. Among all the popular brands, Samsung refrigerators have shown a praiseworthy growth rate since it focuses on understanding the buyer’s persona while coming up with suitable refrigerator models.

ADVERTISEMENT

As the reports say, Samsung has made a huge mark in this particular segment with 33.9% value share. Listed below are some reasons why Samsung has maintained such popularity.
Top useful features of Samsung refrigerator

In terms of technology, convenience, and versatility, Samsung has always been a reliable brand for Indian consumers. From coming up with budget-friendly options to introducing new technologies, the brand has been constantly trying to evolve. Following is a list of key technologies the brand has introduced over the years.

1. Active fresh keeper

While double door refrigerators come with all-round cooling technology that ensures homogenous cooling in every corner, single door refrigerators comprise anti-bacterial gasket feature, which ensures that the door liner stays clean. Most of the premium series encompasses both these features which make the brand unique from the rest.

fridge Active fresh keeper
onsitego

2. LED

The efficient LED illumination system inevitably provides a classy approach to all Samsung’s premium refrigerator models. Additionally, in order to help out the consumers in saving electricity, the LED comes with eco-technology where the power consumption is twenty times lesser than regular lights.

ADVERTISEMENT

3. SpaceMax technology

The seamless and sleek designs are some additional advantages every premium Samsung fridge encompasses. On top of that, some of the models also include SpaceMax technology, ensuring that you get some extra storage to keep large containers.

SpaceMax technology
electronicparadise

4. Digital inverter

Inverter technology has become a key attribute in most of the latest models. However, Samsung makes sure that the compressor is more efficient to preserve your food longer without affecting your electricity bills.

5. 5-in-1 convertible feature

The feature comes with 5 different aspects like vacation mode, seasonal mode, extra fridge mode, normal mode and home alone mode to meet specific cooling requirements.

6. Toughened glass shelves

This particular feature ensures that you get more space to keep your heavy utensils or store weighty products easily.

7. Others

Apart from these unique features, Samsung fridges also possess additional advantages, like stabiliser free operation, inbuilt water & ice dispenser, etc., making it a popular choice among consumers.

By looking at the changing nature of the refrigerator market, it is apparent that Samsung is stepping up its game by incorporating the latest technologies and offering better features. However, by keeping the current scenario in mind, the brand has also decided to launch more direct cool single door refrigerators under the budget-friendly segment.

ADVERTISEMENT

Nevertheless, individuals looking for premium quality products can opt for expensive options using the Bajaj Finserv EMI Network Card. The EMI Network Card comes with several features like a pre-approved limit of up to Rs.2 lakh and flexible repayment tenor ranging from 3 months to 24 months. The EMI Store is also easily accessible where you can compare different products under a similar budget and choose one that suits your requirements.

Samsung fridges have been at the forefront for a long time, mainly due to its extraordinary specifications and user compatibility.

Samsung Fridges
bellefilletownhouse

ADVERTISEMENT