London Fashion Week Festival

The London Fashion Week has become extremely popular. We all know about the Big Fashion Market. Don’t we? Well, if anyone tells me today that they don’t know what London Fashion Week is, I will probably assume they’re cavemen. We all have heard about the success stories of London Fashion Week and how popular it is.

What is London Fashion Week?

London Fashion Week is the famous clothing trade show or a series of fashion events that takes place in London around February and September. Apart from Milan, New York, and Paris, London Fashion Week is indeed one of the most popular ones. As per the rules, you get to showcase your own designs. Designers from all over the world get invited to showcase their talent.

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The London Fashion Week usually focuses on ‘buy now’ and ‘how to’ themes. Not only distinguished designers but distinguished fashion connoisseurs get invited as well. If you want to win over the concept and learn new things about fashion, London Fashion Week is where you should be.

London Fashion Week
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The History of London Fashion Week

The London Fashion Week was first organized in October 1983 by the British Fashion Council with the Department for Business, Innovation and Skills for the London Development Agency. The fashion week immediately became a big hit and found its place in the Big Four.

The funders received invitations, and the trade event eventually brought about a lot of profit. The London fashion week’s 1st installment was indeed a great hit. Soon after, several of them got found with the London Fashion Week festival held at the same place. Over the years, fashion week has been made available for the general public as well.

The scheduled events used to be held at the British Fashion Council’s official space or someplace around Central London. There’s no denying that this one has become one of the most popular fashion weeks. However, the fashion week event has also received several backlashes because of the anti-fur protests. To satisfy people’s demands, they eventually introduced the fur-free schedule, thereby demanding everyone’s best.

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History of London Fashion Week
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Events

The London Fashion Week was #1 of the Big fours to have introduced the live streaming feature. They introduced this during Spring 2010. The designers were allowed to showcase their collections globally via the internet.

Even the previous year, due to the Coronavirus outbreak, the British Fashion Council announced that they would be holding the event via a live stream. The live stream of the London Fashion Week got carried out from 17th September to 22nd September. Everyone was encouraged to be a part of the live event. However, they allowed physical attendees but needed to follow the guidelines of social distancing as set by the government.

The 2020 London Fashion Week was massive, with over 50 digital activations and 21 physical activations. The designers from all over the world united to make London Fashion Week a success story.

London Fashion Week is in talks to launch the digital platform, which will probably go on floors by 2021 June. This will probably be the Official Digital Hub, and anyone from the fashion industry will have access to the platform. The global fashion consumers and industry professionals will, however, receive ‘special treatment.’ As per reports, the digital platform will have much multimedia content from brand partners and designers. Well, fashion, culture, and technology will all come together for the best results.

About London Fashion Week
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London Fashion Week Festival

After the grand success of London Fashion Week, a four-day London Fashion Week Festival gets held. Initially, the festival was known as London Fashion Weekend. Anyone taking part in the London Fashion Week Festival will get a great experience of the fashion industry.

The London Fashion Week Festival gets usually held at The Store Studios, 180 The Strand. Global fashion consumers get the opportunity to choose from a wide range of designer collections at ‘exclusive’ rates. Global fashion consumers further get to experience what it is. They get a close insight into the upcoming trends of the fashion industry. Furthermore, global fashion consumers also get the opportunity to be in talks with industry experts.

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Ever since its foundation, The London Fashion Week has been a massive success. It gets organized semi-annually, and around 5000 press and buyers get invited to the event. Every year, more than 250 designers come together to showcase their talent. It is necessary to note that the event is one of its types, and no one can take it away. Want to experience the thrill of being here? Visit the London Fashion Week once.

London Fashion Week Festival
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