It’s critical to advertise your company anywhere you can if you are a businessman.
Social media is one of the finest platforms for attracting customers’ attention. Social media platforms like Facebook, LinkedIn, and Instagram may help you find individuals who are interested in your sector and provide you access to a sizable audience.
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However, Twitter has become one of the most frequently used tools for big businesses to engage with their customers about their opinions, promotions, and personalities in the briefest way possible.
Many companies, including Zomato, Swiggy, One Plus, and Amazon, used Twitter for marketing their services. While many times they get what they want, other times they get unwanted attention after their tweets go viral like memes. However, there are rare occasions when the conversation between the companies goes viral.
A similar instance happened with Swiggy and Durex India when their banter on New Year’s Eve condom sales went viral on the social media platform. So, let’s find out what actually transpired:
Durex India humorously replies to Swiggy
On January 1, when the whole world is busy enjoying the holidays, companies are busy with their marketing. Similarly, a well-known brand that day shared a tweet in which the company boosted the sales of condoms done by Swiggy Instamart. Taking to Twitter, Swiggy wrote,
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“2757 packets of @DurexIndia condoms delivered by @SwiggyInstamart so far. please order 4212 more to make it 6969, so we can all say “nice””
2757 packets of @DurexIndia condoms delivered by @SwiggyInstamart so far. please order 4212 more to make it 6969, so we can all say “nice”
— Swiggy (@Swiggy) December 31, 2022
While many people were already making jokes about Swiggy’s claim, Durex India, a leading condom company, also joined the discussion by commenting,
“Thank you for ‘delivering’ them O’s. We know atleast 2757 are having a banging new year 😉 P.s: We hope they order coffee together tomorrow morning”
Thank you for ‘delivering’ them O’s. We know atleast 2757 are having a banging new year 😉
P.s: We hope they order coffee together tomorrow morning
— Durex India (@DurexIndia) December 31, 2022
Soon after this, Swiggy replied,
“@durexindia the people who ordered these 2757 condoms are probably not reading this rn”
@durexindia the people who ordered these 2757 condoms are probably not reading this rn
— Swiggy Instamart (@SwiggyInstamart) December 31, 2022
The conversation went viral within minutes, with many people responding to it in their own ways. While many people complimented brands’ market awareness, others made jokes about people who ordered condoms in the new year.
Meanwhile, Swiggy doesn’t want to stop here. Swiggy responded to various comments from Twitter users
Tea se leke being naughty tak sab kuch hai hamare pas
— Swiggy (@Swiggy) January 1, 2023
— Swiggy (@Swiggy) January 1, 2023
Oh no, that doesn’t sound right. Please help us with the order ID, we will look into this.
^Pallabi
— Swiggy Cares (@SwiggyCares) January 1, 2023
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Yeh ham karlete hai, aap order karke dhoom macha do
— Swiggy Instamart (@SwiggyInstamart) January 1, 2023
According to corporate insiders, the food delivery service Swiggy fulfilled 3.50 lakh biryani orders on Saturday, December 31, and by 10:25 p.m., the app had sent over 61,000 pizzas throughout the nation. According to a Twitter survey Swiggy conducted, Hyderabadi Biryani received 75.4% of orders, followed by Lucknowian Biryani at 14.2% and Kolkatan Biryani at 10.4%.
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