In recent years, food courts have proliferated in shopping centers all over the world. Shoppers have access to a range of dining alternatives in these big, open spaces, including anything from fast-food franchises to fine dining establishments.
For those who are unfamiliar, a food court or food hall is a shared place (often an indoor area) where a number of different food merchants’ counters provide meals with a self-service option. The merchants typically operate via a standard payment gateway, however, occasionally they also accept debit or credit cards.
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We can now easily find food courts in shopping centers, airports, and integrated residential communities near us. The increasing popularity of food courts can be attributed to a number of factors, including convenience, affordability, and socialization.
However, what is most perplexing is that these food courts are often located on floors of establishments, especially in malls. Needless to say, it didn’t happen without any reason. Instead, having a food court on the top floor is a smart strategy. Here’s why:
1. Distraction
Food courts are often found on the top level of shopping centers because they divert customers’ attention. Customers are compelled to stroll through the mall and pass by several businesses as they approach for food since the food court is located on the top floor. This can lead to increased foot traffic and potentially more sales for the retailers located in the mall.
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2. Safety
Safety is another factor in why food courts are situated on the top floor. The placement of food courts on the top level protects the lower floors from spills and cooking accidents as they need a lot of space. The food court’s location on the top level also makes it simple to use service elevators for the delivery of food and supplies. Additionally, it also ensures the safety of customers strolling on other floors during mishaps.
3. Space
Food courts need a lot of room, thus putting them on the top floor makes better use of the available area. To make the most of the mall’s area, the food court can be located on the top floor, freeing up the lower floors for retail usage.
4. Human psychology
The placement of food courts on the top floor of shopping centers is influenced by human psychology as well. According to a study, people are more inclined to spend money when they are hungry, and positioning the food court on the top floor forces customers to stroll through the mall and pass by several businesses as they ascend. This increases the chances that shoppers will make impulse purchases and spend more money in the mall.
5. Tired customers
Lastly, to accommodate exhausted shoppers, food courts are frequently found on the top floor of malls. Shopping may be exhausting, so having a range of food alternatives close by helps save time and effort. By placing the food court on the top floor, shoppers can take a break from shopping and enjoy a meal while taking in the views from the top of the mall.
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By providing a range of dining options in one convenient location, food courts have become a popular feature in shopping malls around the world.
Also read: 27 Biggest Malls In India One Should Visit For The Fun, Food & Entertainment
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