What does Flipkart does to old mobile people exchange

Planning to buy a new phone? Want to buy one at the best possible price while making use of the old phone which will be rendered useless after the purchase? Enter, Flipkart or Amazon! This widely used and highly successful ‘Exchange your old phone for a new phone’ deal which is not only beneficial for the customers but to e-commerce company and the manufacturers too. According to this deal, you can exchange your old phone for a new phone to get a considerable discount on your bill. When you fill in the details of your old phone, e-commerce website would suggest you the amount that your phone is worth and apply it as a discount. They would then deliver your new phone and collect your old phone and put it into different purposes.

Let us see how this deal works:

ADVERTISEMENT

1. First Scenario

If your phone is not brand new but is in a good working condition, e-commerce company would resell the phone under a deal, showing the phone as ‘Used/Refurbished’.

REFURBISHD Mobile Sale
Amazon

2. Second Scenario

If your phone is not in a usable condition, it would be returned to the manufacturer to be used in R&D or its parts would be used in other devices which need repairing.

Using old phones for Research and Development
Gumtree

In both the scenarios, its not just the customer who saves money, but companies like Flipkart/Amazon makes some profit as well. While second scenario not only gives the customer a discount but helps the manufacturer use older parts, thus, cutting down the costs. First scenario sees the old phones being resold as ‘Refurbished’. In this case, e-commerce company buys the old phone from the customer at a very nominal price and sends it to the manufacturer who fixes it and brings the refurbished phone back into the market at a price which is lower than the new phone by only a margin. Infact, the exchange deal also goes a long way in helping the manufacturers.

Let us take a look at some of the benefits that the Flipkart/Amazon Exchange Deal holds:

ADVERTISEMENT

For the customers

This deal not only provides the customer with a discount on the total bill, it also saves them the time and effort involved in searching for a suitable place/buyer to sell their old phone.

What does Flipkart do with the old phones
Digital Trends

For the manufacturer

1. Encourages buying: By being presented such a deal, a customer who might have been reluctant in purchasing a more expensive phone, sees a benefit in the purchase and is encouraged to buy it leading to an improvement in sales.

2. Bigger picture: While the company bears some costs in procuring the old phone, in the long run, it leads to bigger sales (of the new phones).

3. Promotion: Under the exchange scheme, new phones stand more visibility in the online market, as the customers usually look for deals while purchasing a new phone and many other electronic items. This indirectly promotes the new phones and improves their visibility.

4. Encouraged selling of the premium phones: Many products which are priced in the higher bracket and termed expensive are sold in a better way through the exchange deals as the customer sees the deal as profitable. And since they get a better deal, they can even indulge in more expensive phones, which earlier would have seemed less affordable.

5. Encourages brand loyalty: Many customers who are inclined towards one brand keep waiting for new models of the same brand and look for the perfect opportunity (beneficial) to purchase the new one. Exchange schemes give such opportunities to existing customers to upgrade their phones to latest versions and models at minimal costs. This promotes brand loyalty among the customers.

ADVERTISEMENT

Why People Exchange old mobile with new
the news capsuless

For the vendor

1. Reselling at their own terms: A vendor can choose to resell an old phone received from a customer under the exchange deals at their own terms. Apart from sending the phone back to the manufacturer, the vendor can also sell it to a third party or another customer at an appropriate price.

2. Better commission: Exchange deals mean not just more selling, but better selling of the premium products as well, which translates into better commission for the vendors.

3. Earns by the way of handling charges: The manufacturer pays the vendor all the expenses incurred in order to procure the phone and send it to the manufacturer.

Benifits of mobile exchange offer
Flipkart Stories

This way, the exchange deals are like a win-win situations for all. So, if you thought that the exchange deals are beneficial majorly to the customers, think again! They go a long way in bringing better business to both the vendors and manufacturers as well. Such clever business tricks should be genuinely appreciated as they promote a healthy business without any malpractices.

ADVERTISEMENT

Also read- 17 Tricks Used By Shopping Places To Make You Buy More

ADVERTISEMENT

Meet a dynamic writer who’s also a marketing manager, adept at weaving compelling narratives not only in the digital realm but also in the pages of life as a devoted mother to two children and a proud pup parent. She's a post graduate from Symbiosis and also a skilled wordsmith who runs a successful Instagram handle. Her alphabets flow seamlessly across the digital pages, capturing the essence of journeys untold, the magic of entertainment, the intricacies of love, and the tapestry of life itself. With a passion for music, a penchant for exploring new places, and a fascination for the theories of parallel worlds, she seamlessly weaves creativity into both her professional and personal adventures.