Shopping Is Not All As It Seems, This Infographic Is The Proof

When you shop, you probably are not thinking about all the tactics that retailers are putting in place with the aim of keeping you in their store longer or making purchase that you otherwise may not have done. When it comes down to it, shopping is all about making choices, should you buy this item, or that one, or do you really need it at all?

This comes down to the shopper processing information, and an understanding of these mental processes can be very helpful when it comes to designing a retail space or setting out products.

This is where shopping psychology comes into play. Retailers have done research about what makes us pay attention, and, interestingly, we can be tricked by a large array of things. Shoppers can be influenced both directly – like with an attractive discount coupon, for instance – or they can be subconsciously driven to make a purchase through the use of shopping psychology. For example, colors can have a huge influence on both online and in-store shoppers. The yellow color can attract our attention, and blue creates a sense of trust and security.

Other influencing factors include sound and music, signage, and even smell. You won’t believe the thought process that goes into creating a simple window display or landing site of an ecommerce website, as all these things are likely to have been taken into consideration.

You can find out a lot more in-depth information about this topic over at 16Best. The informative page was put together using a huge array of sources in order to gather accurate states and ideas. These sources include BigCommerce, Business Insider, Statistica, and many others. The full list can be found on the page.

So, next time you go shopping and you are wondering what pair of shoes to buy, take a second to look around and see what tactics the retailer could be putting in place to help influence your decision.

Credit- 16best