Influencer Shares Reasons Why She Rejected ₹3.6 Lakh Deal From The Ambanis To Cover The Wedding

Influencers play a crucial role in shaping public perception and generating buzz and this is what makes them key players in spreading publicity. The Anant Ambani and Radhika Merchant wedding was a prime example of this, as it was extensively covered and broadcasted among netizens through influencers on various social media platforms.

However, not every influencer participated in the hype. One such influencer is none other than Kavya Karnatac who turned down the offer to cover the Ambani wedding.

Kavya Karnatac claimed that she was offered ₹3.6 lakh to “discuss how Ambanis’ wedding would…”

Many influencers received lakhs of rupees to promote the Ambani wedding, a fact that may not be widely known by the general public. While the majority of influencers seized this lucrative opportunity, eager to capitalize on the hype, there were also some like Kavya Karnatac who chose to prioritize their integrity and values.

Influencer Kavya Karnatac recently took to LinkedIn and disclosed that she was offered ₹3.6 lakhs to promote that,

“The Ambani wedding by discussing its potential impact on boosting the Indian economy.”

However, she decided to decline the offer, choosing instead to share her reasoning with her followers on social media. Kavya emphasized the importance of staying true to her values. She gave four reasons why she declined the offer.

Here are the four reasons for Kavya Karnatac to decline the Ambani Wedding offer

In a candid post, Kavya outlined her reasons for rejecting the offer. Her four reasons read,

1. Oversaturation and Personal Brand: I didn’t want to be part of an overwhelming crowd promoting the same narrative. It’s easy to get lost in the noise. I believe in maintaining the distinctiveness and value of my content, which thrives on diversity and originality. Aligning with an overly promoted narrative like Ambani’s wedding would dilute my brand’s uniqueness.
2. Audience Trust: At a time when Jio has increased internet charges, promoting a corporate giant like Ambani felt insincere. Trust is fragile and built over time through consistent honesty. My audience is discerning; they can differentiate between paid promotions and genuine content. Thus, preserving their trust is crucial.
3. Ethical Concerns: In a country where marriages are often canceled due to caste, class, gender, and religion, promoting a high-profile wedding that conforms to these norms didn’t align with my values. As an educator and creator, promoting such an event could be misleading. It’s more suited for fashion or lifestyle influencers. While I’ve previously worked with Ambani, promoting Vantara, claiming that a wedding could positively impact the Indian economy might not be factually accurate.
4. Personal Integrity: A 3.6 lakh deal is tempting. However, the long-term benefits of maintaining my integrity far outweigh the short-term financial gain. Integrity builds a loyal following, which is invaluable.

It would be a sheer understatement to say that her decision reflects a commitment to building a loyal following based on authenticity and trust.

Have a look at her whole post

Here is how netizens reacted to the post

Since Kavya Karnatac shared her post a few days ago, it has garnered nearly 6,000 likes and sparked a flurry of comments from netizens. The majority of the reactions have been highly supportive, with many users taking to the comment section to commend Kavya for her integrity and principled stance. But some also had other opinions.

What are your thoughts on this matter? Do share via the comments below.