Ed Sheeran Responds To Swiggy’s Question On What He’s Eating, Singer’s Reply Is Viral

Ed Sheeran is one of the most successful musicians of all time. For all the right reasons? Obviously for all the right reasons. The English singer-songwriter is currently enjoying the success of his latest album “Subtract”. This most-awaited album which made its launch on 5th May 2023, has turned out to be another huge success. Now, we all know how innovative the marketing strategy of the food ordering and delivery platform Swiggy is. They did something quite fun in order to lend support to the recently released album.

Swiggy users got a pleasant surprise last weekend (from 5th May to 7th May) when they noticed an adorable #SadBlueMonster on a skateboard making its way to deliver orders on the Swiggy app, in celebration of the album launch!

The blue-eyed monster, which has gained massive popularity globally due to its similarity with the album, has reached millions of Swiggy customers in India. As part of its marketing strategy, Swiggy’s app comes with a redesigned home page and blue monster eyes as an icon. This has led to a memefest and funny conversations on social media.

Swiggy posted a picture of the musician with the blue monster

The food delivery platform started a Twitter chat and asked social media users about what Ed Sheeran was eating. Swiggy attached a photo of the musician with the blue monster and wrote as we quote,

“What’s Ed Sheeran eating here? Wrong answers only.”

what’s ed sheeran eating here? wrong answers only. pic.twitter.com/elO6gn2TGm

— Swiggy (@Swiggy) May 7, 2023

To everyone’s surprise, Ed Sheeran replied to the fun question asked by the food-delivering platform Swiggy

Ed Sheeran took to the comment section and wrote as we quote,

“Chips WITHOUT ketchup?”

Chips WITHOUT ketchup? 🤔

— Ed Sheeran HQ (@edsheeran) May 7, 2023

Other social media users took a guess at what the musician was eating

Veg biryani

— Ramen (@CoconutShawarma) May 7, 2023

Fish and Chips?
Not something on Indian Swiggy audience’s wish list!

— ॐ शांति. 🔵 (@vishalendu) May 8, 2023

He is waiting for your customer care email resolution .

— Liftking (@ILiftking) May 7, 2023

Pandit ji ki paav bhaaji

— Paratha (@Laccha_paratha) May 7, 2023

Sheeran Upma

— Ezaz (@meshedonions) May 7, 2023

“Often sadness is something that follows you around,” said Ed Sheeran

While talking about his latest album Ed Sheeran told to the press release as we quote,

“I wanted to make a video inspired by movies like Harvey, where the main character has an imaginary friend who’s a giant rabbit that no one can see. Often sadness is something that follows you around, engulfing the rooms you’re in, and you can feel and see it, but no one else around you can. So I decided to create my own big blue monster for the video. He gets bigger and bigger as the video goes on, ’til he takes up whole rooms, and is all I can see, just like sadness.”

On the flip side, this creative marketing approach by Swiggy is being appreciated both by its consumers as well as the fans of Ed Sheeran. The fun conversation on Twitter saw the joining of multiple brands like Disney India and Amazon MiniTV.

What are your thoughts on this? Do share them via the comments below.