A war of words between India’s Blinkit and Pakistan’s Crumble has become a source of amusement for social media users. Blinkit is an Indian quick-commerce service that delivers orders within minutes, whereas Crumble is a Pakistani dessert shop known for delivering freshly baked cookies.
Crumble and Blinkit have been throwing shades at each other on Instagram. Their humorous exchange went viral and caught the eye of netizens who found it entertaining.
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How did it all start?
It started when Crumble previously shared an Instagram post accusing Blinkit of delivering the wrong products instead of the ones that were ordered. Blinkit responded to it by going through Crumble’s comments section, to emphasize their grievances concerning late deliveries.
Crumble roasted Blinkit by calling it a yellow company
In their latest carousel post, Crumble added a slide that had the Blinkit yellow icon, and it was written below,
pov: yellow company se order karwa liya
Though the interaction between the companies was playful and amusing, it raised concerns about their professionalism. Their childlike banter made the audiences question their work ethics in the corporate world.
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Here is how Blinkit responded to Crumble’s roasting:
Blinkit took to the comment section and gave a hilarious response, the company commented,
chaddi buddy aap itna obsessed ho underwears se aapko bhi bhej dein? Aapke cookies waise hee 💩 jaise dikhte
To which Crumble replied,
bhai najaiz aulaad ki parwarish bhi apki hi zimadari thi
Zomato also added a comment to support Blinkit
Blinkit’s parent company Zomato came to the rescue and wrote,
aapki parwarish ki zimmedari hum kyu le bhai?
This banter attracted a lot of reactions from the netizens, many suggesting that Crumble lacks the class to engage in this rivalry. We also think that the comments were unnecessary and lacked business ethics.
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Here is the viral post
View this post on Instagram
In the corporate world, one is expected to maintain their composure and class while interacting with their rival companies. Differences in opinions are not supposed to be discussed publicly on social media by trolling each other.
Digital marketing is a prevalent thing nowadays but some suggest that the exchange between Blinkit and Crumble could be a performance intended to target a certain audience.
Though it seems like a friendly rivalry and the exchange looks like a playful banter, the viral exchange surely attracted varied opinions apart from entertaining people on social media.
What do you think about the exchange? Let us know in the comments.
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