We live in a world where one criterion for measuring the popularity and viability of the celebs are through the number of social media followers. Hence to sustain in the rat race, many celebs are into buying fake followers. Our Bollywood is no exception. In a recent report by ICMP, it was shown that actress Deepak Padukone and Priyanka Chopra are among the ten global celebrities who have the maximum number of fake followers on Instagram.
Influencer marketing is a part of digital marketing, and it becomes an issue when an influencer or a celebrity attracts brands based on the number of social media followers or by the number of their fan base. In such cases, the revenues need to be paid to the influencer. Fake following is big business and generates millions of dollars every year. In some instances, the celebs are not even aware of the fake followers as these followers are purchased by their agents. The suspicious followings in social media accounts can be tracked. For instance, on Facebook, if you see a sudden increase in the posts, then most probably, the celebs have purchased the fans. Twitter has some apps like fake follower check, Twitter audit, etc. through which you can easily spot the fake fans.
Though it can be alluring to have a vast number of fans following but the fake following is an illegal practice and should be stopped with immediate effect.
Let’s take a sneak peek into some of the global celebrities who has the maximum number of fake followers on Instagram!
1. Kim Kardashian- 44%
Kim was another famous founder of Keeping up with the Kardashians. The American media personality and model has a substantial social media presence. She has 44 percent, fake followers.
2. Miley Cyrus- 45%
This American singer, songwriter, and actress have produced a lot of hip Hop music. Miley Cyrus has many fans, and they even call her Smiles affectionately. Hannah Montana star has many fake followers as well. The numbers of fake followers is around 45 percent.
3. Priyanka Chopra- 43%
Priyanka Chopra is a popular Indian actress and film producer. She had won the Miss World 2000 pageant and is currently listed amongst the highest-paid Indian actresses. She has won several awards as accolades and has a huge fan base. However, it was portrayed in a recent study that around 43 percent of her total fan base is fake.
4. Ariana Grande- 46%
This American singer, songwriter, and actress got fame to post her role as Cat Valentine in the Nickelodeon television series. She also released many popular studio albums. She has won several awards due to her musical compositions. She also has many fan followings, but even she has many fake followers. Arianna Grande was reported to have around 46 percentages of fake followers.
5. Katy Perry- 44%
The American singer and songwriter is a popular name in the world of music. She has presented us with many famous songs. She has an astonishing follower of 83.6 million; however, her fake follower was around forty-four present of the total fan base.
6. Kourtney Kardashian- 46%
The American media personality became famous after her show Keeping Up with the Kardashians, where she was the co-founder. She has a huge fan following, but 46 per cent of her followers were reported fake.
7. Deepika Padukone- 45%
Deepika Padukone is considered amongst one of the highest-paid Bollywood actresses. She has won three film fare awards, and in 2018 Time had listed her amongst the 100 most influential people around the world. Deepika is undoubtedly an amazing actress and a beautiful lady. When it comes to social media following, this actress is reported to be amongst the list of celebs with the highest fan base. However, it is rumoured that, like many other famous celebs, this actress has also bought fake followers to increase her fan base. Claims by ICMP states that this actress has her fake follower to around 48 per cent of the total number.
8. Khloe Kardashian- 43%
The American media personality was another famous face in the show keeping up with the Kardashians, the American reality television series. 43 percent of her fan base is fake.
9. Beyond the Soul – BTS- 47%
Boy band, BTS: The Bangtan Boys have gained a lot of popularity and is currently considered the world’s biggest boy band. They undoubtedly have a lot of social media fans, but their fake followers amount to 47 percent.
10. Taylor Swift- 46%
Taylor Alison Swift is an American singer and songwriter. At the age of 14 Taylor Swift became the youngest artist to sign deal with Sony/ATV Music publishing house. Havings old over more than 50 million albums and 150 milllion singles worldwide, Taylor Swift is one of the best-selling music artists of all time. Her fake Instagram followers comprise around forty-six percent.
11. Ellen DeGeneres- 49%
This famous American comedian, television host, and actress became famous after her racist comments on her chitchat with Priyanka Chopra. She has a lot of followers, but 49 per cent of them are unfortunately fake.