Brands that never advertise themselves

From big hoardings to popular stars saying good things, brands always engage in same old ways of promoting brands. You would be surprised to know that some companies never involve in lucrative advertising of their brands. We have seen strong promotional strategies of companies like Apple, Coke, Pepsi but there are a few that make a huge amount of money without advertising.

Here are brands that don’t believe in the concept of advertising:

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1. Zara

You might have seen many celebs wearing outfits of this brand. There is no denying the fact that it is one of the most popular companies that only spend 0.3% of sales on advertising. Being different from the traditional marketing strategies has helped Zara to carved its niche.

Also read: Marketing Strategy Of Zara And How The Fashion Brand Became Successful With Minimal Advertising

zara store india
indianretailer

2. Rolls Royce

The British luxury automobile maker brand has such a reputation that it beat a 107-year-old sales record without any advertisement. Isn’t it amazing?

rolls royce showroom Delhi India
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3. Shahnaz Husain

They say the best way of promotion is good word-of-mouth. The brand has done marketing depending on its unparalleled range of quality products. Shahnaz didn’t spend on the traditional media. Today, most Indian women preferred cosmetics of this brand.

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Shahnaz Husain store
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4. Tupperware

This brand doesn’t need any introduction. It is known for its plastic wares without making advertisements aloud to the people. The only aim of this brand was to draw focus of clients towards the product benefits in women-only parties.

Tupperware store India
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5. Naturals Ice Cream

The brand is known for making ice creams from sugar, milk, fruit and nothing else. It is free from preservatives. The company believes in making people satisfied with their product quality and thus, has never advertised but still has a market share of over 10% now.

Naturals Ice Cream outlet
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6. Krispy Kreme

Do you think doughnuts need any advertising? This brand never invested on traditional media and is always dependent on word-of-mouth. The company believes in spending on apps, digital platform and their employees.

krispy kreme outlets
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These brands did well without spending on traditional media. This proves that you need to have good product to be successful rather than spending crores on advertisement.

Also read: 10 Brands That Did Their Marketing So Well That People Forgot Original Product Name

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Anuradha Shrivastava has done Post Graduation in Mass Communication and Journalism from a prestigious university. With over 8 years of experience in content writing, she has worked with some of the top media organisations of the country. She likes to keep herself up-to-date with all that's happening in the world of Entertainment, which is why she started covering entertainment news. When she is not working, you'll probably catch her watching movies.