Ranveer Singh’s new ad with Johnny Sins that was released as part of a campaign, ‘Take Bold Care Of Her’ has led to some controversies. In the advertisement, Ranveer Singh features as Johnny’s brother-in-law. The thing that got the ad a topic of discussion is that it followed an Indian television drama style to talk about s#x problems. People accused the makers of mocking over-the-top television show dramas as soon as the advertisement went viral.
In the advertisement for the se*ual healthcare brand, actress Bhavna Chauhan starred with Ranveer Singh and adult star Johnny Sins. She opened up about the criticism the ad received in an interview, Bhavna revealed that the ‘original script was funnier’, but the team who made the ad ‘altered it’.
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Bhavna spoke up about her ad with Ranveer Singh and Johnny Sins facing criticism
Talking about the criticism the ad encountered for ‘making fun of TV shows’, Bhavna said,
“They are marketers and understand the ripple effect of such things. Honestly, the original script was funnier but they altered it accordingly. The intention has always been to make it look like a normal scene from a TV show so that it’s viewed casually by everyone at home. They wanted the topic to be normalised.”
TV actress Rashami Desai slammed Ranveer Singh for the ad
Recently, Rashami Desai slammed the advertisement and said it was ‘humiliating’ the television industry. She further shared that she is “hurt” by the advertisement and added that “it felt like a slap”. On her Instagram stories, she revealed,
“I’ve started my work from a regional film industry. And then started working in television industry. People call it a small screen. Where normal people watch news, cricket, all the Bollywood films also and much more. After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television,” she wrote on her Instagram stories. Rashami further shared that she is “hurt” by the advertisement and added that “it felt like a slap”.
Bhavna Chauhan reacts to Rashami Desai’s criticism
Bhavna reacted to Rashami Desai’s comments and said,
“Koi mazak nahi udaya hai (No one made fun of the TV industry).”
What’s the se*ual healthcare brand ad about?
The ad was represented as a parody of an Indian TV drama. Bhavna played Kishu in the commercial, who is not happy about her husband’s (Johnny) se*ual health issues. The ad displayed Bhavna’s character complaining to Ranveer’s character who is her brother-in-law. Bhavna’s husband Johnny struggles with erectile dysfunction.
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The ad is written by Tanmay Bhat, Devaiah Bopanna, and their team. Ranveer shared the ad on his Instagram, and wrote,
“It’s bold to care.”
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Many other actors lauded Ranveer for his performance by sharing and commenting on the ad.
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