Nano Travels App

Bengaluru is also known as India’s start-up capital. Often the city makes it to the headlines for some unique entrepreneurial ventures. Bengaluru is known for its commute problems. There has been a matter of discontent from both customers and drivers with aggregators, particularly after authorities became strict with them and imposed regulations for overcharging customers last year.

Several groups and associations have since then expressed interest in launching their own applications like the Auto Rickshaw Drivers Union (ARDU) launching the highly successful Namma Yatri app. Cab drivers too are discontent as they are forced to handle high fuel costs, high commissions paid to aggregators per ride (which is said to be as high as 30 percent – EMI repayments on their vehicles), impossible targets along with harsh working conditions, and unbeatable traffic congestions.

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In a ‘Peak Bengaluru moment’, an entrepreneur named Lokesh launched his ride-sharing app named Nano Travels. He developed this application to counter cab service app giants including Ola and Uber.

nano travels
Twitter

A post about Nano Travels was shared by a user by the name “The Bengaluru Man”, which gathered attention on social media

It got more than 48,600 views and around 845 likes. The unconventional marketing strategy of the entrepreneur makes it even more interesting. Lokesh planned to tap into his existing network of Uber passengers to promote Nano Travels instead of targeting a completely new audience.

The distinctive marketing strategy has caught the interest of social media users. According to the post, Lokesh has managed to attract more than 600 drivers to join Nano Travels. This is a tremendous achievement in the city as it is renowned for its fiercely competitive transportation sector.

The news further garnered attention as Nano Travels expanded its footprint by launching the iOS version of its app and extending its services to Apple users.

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The announcement post also had a photo of Nano Travels’ pamphlet, featuring contact details for customer service, highlighting Lokesh’s hands-on approach to marketing his venture directly to his Uber passengers.

The post read,

Peak Bengaluru: Mr Lokesh my uber cab driver informed me that he has launched his own app to compete with uber and ola and already has more than 600 drivers on his app. Moreover, today they launched their IOS version for apple too.

Social media users expressed their admiration and amazement for Lokesh’s entrepreneurial idea

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What are your views on Nano Travels, let us know in the comments.

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Ananya Bose
A postgraduate from Jadavpur University, Kolkata, Ananya is a passionate writer with an experience of three years in Content Writing. She is known for her insightful research, in-depth knowledge, and engaging writing style. Her attention to detail and ability to capture the attention of the readers is worth mentioning. She is enthusiastic about the entertainment industry and is passionate about writing on TV, Bollywood, and celebrity gossip. She is also well-versed in search engine optimization (SEO) techniques and can adapt her writing style for the target audiences.
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