Amul Responds After Video Of Lassi Pack With Fungus Goes Viral

The well-known dairy firm Amul is now engaged in a milk war with many regional producers. Last month, Amul garnered media attention for its conflict with Karnataka’s regional brand Nandini. The topic became so big that it even became a talking point during the state’s elections. Now, Amul confronts a new battle in another southern state. This time, the battleground is Tamil Nadu, where the battle lines are drawn between Amul and Aavin.

Amul finds itself in the middle of a new controversy following Tamil Nadu CM Stalin’s letter to the Home Minister. In the letter, Stalin urged action to prevent the company from procuring a milk shed area from Aavin in Tamil Nadu.

Adding to the company’s troubles, a video alleging the presence of fungus in some packs of Amul Lassi has gone viral. The video has become a hot topic of discussion, with many people expressing their anger over it.

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Amul refuted the claims that they produced fungus-infested lassi

For the uninitiated, the viral video showcases an individual claiming to have discovered fungus in certain Amul Lassi packs. To make the matter more complicated, the video also emphasized that those lassis have not yet expired.

Nevertheless, Amul wasted no time in denouncing the video as a tool for spreading misinformation. They also added that it was used to spread unwarranted fear and concern among consumers. The Gujarat-based firm wrote on Twitter,

The company added,

The company went on to stress that its product goes through stringent quality inspections. They also expressly warn customers not to buy leaky or bloated packets. Amul has also provided a toll-free number for customers to register any complaints.

Here’s the full statement from Amul

Issued in Public Interest by #Amul #AmulLassi pic.twitter.com/SyZKvrBYDr

— Amul.coop (@Amul_Coop) May 25, 2023

Throughout the years, Amul has developed a reputation for upholding high standards of quality in its dairy offerings. To guarantee the security and purity of their products, they have put in place strict quality control procedures and often invest in cutting-edge production techniques. The company’s growth and market position are both indicators of its quality-driven commitment.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which distributes dairy products under the Amul brand, saw an increase in income of 18.5% to Rs 55,055 crore in the most recent fiscal year.

Despite the aforementioned difficulties, Amul has continued to see outstanding growth rates in the consumer products market. Items including butter, cheese, milk products, cream, paneer, dahi, and buttermilk have shown increases between 20 and 40%. Its significant growth demonstrates the brand’s strong consumer confidence and loyalty, underscoring Amul’s capacity to adjust to shifting market circumstances and satisfy changing customer demands.