In Bollywood, endorsements are a big deal, and no celebrity will turn down the chance to sell a product that bears their name and face. Endorsements are a two-way street when it comes to how they work. On one hand, it promotes the business and the product and on the other hand, it also promotes celebrities and their face values. Today, celebrity endorsements account for a considerable portion of their earnings.
Previously, Ajay Devgn was the face of Pan Masala advertising. But recently, celebrities like Amitabh Bachchan, Shah Rukh Khan, and Ranveer Singh have also joined the fray.
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Big B’s latest campaign for Kamala Pasand alongside Ranveer Singh, on the other hand, did not go down well with his fans, who questioned his decision to appear in it.
Amitabh Bachchan has been in the cinema for more than five decades. He has not only delivered numerous successful films but has also appeared in many commercial promotions throughout his career. He is currently hosting the 13th season of Kaun Banega Crorepati.
In the comments section of his Facebook post, Amitabh Bachchan engages with followers
Amitabh Bachchan is well-known for being one of the most popular Bollywood superstars who are active on social networking sites such as Facebook, Twitter, and Instagram.
In the comments section of his Facebook post, the actor reacted to a fan’s comments who wondered why he promotes pan masala via his work in ads
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Big B was questioned by one user, who stated,
“Why did you need to make a pan masala commercial, Amitabh Bachchan? Sir, you are a wonderful example for crores of people, and you inspire crores of people. But by advertising this pan masala, you’re sending the negative message to society.”
Many also raised the concern on Twitter,
Sir you are promoting #Kamlapasand you are the ideal of our young India. You had done lots of social work for government. you are the #BIGB and now we are seeing you are promoting #tobacco Sir this is really so sad for us we never expect this from the gemstone of our country😢😢
— Shekhar Sri (@shekharrockss) September 19, 2021
Ghadi nahi #kamlapasand ki ad kar li, for money you sell poison. Do you you also endorsed #kamlapasnd to your family members and kids in your family, get them some so they can enjoy what you want people to…
— Sachin Sharma (@AskSharmaG) September 19, 2021
I was about to say the same. Was really disappointed to see the add. I am a big fan of you @SrBachchan sir. Request you to please dishonor such requests #KamlaPasand . You are not an ordinary person, You are an institution.People follow your actions 🙏
— Anubhav Verma (@001anubhav) September 17, 2021
In his ‘FB 3062’ post, the actor responded to a few of his followers and their queries, writing in Hindi,
In response, Amitabh Bachchan said,
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“Sir, please accept my apologies. if someone is doing well in their company, we should not question why we are joining them. Yes, if there is a business, we must assess ourselves. You could think I shouldn’t have done that, but I do get paid for it. Such petty comments are neither flattering to you or other artists in our field.”
He further added,
“There are many workers in our company, and they, too, earn labour and money in some way. Furthermore, please refrain from using the term ‘tutpunjiya.’ Coming from you, that doesn’t seem good. It’s also unfair to the rest of our industry’s workers.”
Apart from the game show, Amitabh Bachchan will star with Deepika Padukone in the Indian remake of Hollywood’s The Intern. Soon, he’ll next be seen in Ayan Mukerji’s next film Brahmastra, which also stars Ranbir Kapoor and Alia Bhatt. Nagarjuna Akkineni, Dimple Kapadia, and Mouni Roy all play important roles in this film.
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