Blinkit Responds After Customer Questions Reason Behind Unnecessary Surge Charges On Delivery

A Blinkit user took to social media platform X to highlight how his bill reflected extra charges despite availing discounts on products. The final amount included a surprising surge fee, prompting him to question why Blinkit was adding seemingly unnecessary costs.

Blinkit user took to social media platform X and questioned surge fee charged on Blinkit order

On Saturday night, a man named Dr. Arvind Kumar took to social media platform X to raise a concern about an unusual charge on his Blinkit order. Tagging the company, he wrote,

“@letsblinkit, can u pls reply that why you charged unnecessary amount?”

His post was aimed at questioning the transparency of Blinkit’s billing system.

To support his claim, Dr. Kumar shared a screenshot of his bill. The total value of the items he purchased was Rs 228. A delivery charge of Rs 12 and a handling charge of Rs 9 were also included, both of which he felt were acceptable. However, what caught his attention was the Rs 30 high demand surge charge, which bumped the grand total up to Rs 279.

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This unexpected extra amount made him wonder why such a charge was levied. His straightforward question to Blinkit prompted the quick commerce platform to respond.

Have a look at the whole tweet

@letsblinkit , Can u pls reply that why you charged unnecessary amount pic.twitter.com/BQKSpiU4qQ

— Dr. Arvind Kumar (@DrArvindKuma) August 2, 2025

Blinkit responds to user’s concern over surge charges

Dr. Arvind Kumar’s tweet questioning an unexplained surge charge on his Blinkit order received a direct response from the company. Although his post didn’t go viral, it was enough to prompt Blinkit’s customer care handle, BlinkitCares, to address the issue.

In their reply, Blinkit explained,

“Hi Arvind, we would like to inform you that the surge charge enables your delivery partner to make an additional effort and bring you your order at the earliest, even during less-than-ideal circumstances.”

Hi Arvind, we would like to inform you that the surge charge enables your delivery partner to make an additional effort and bring you your order at the earliest, even during less-than-ideal circumstances. Rest assured, we’re devoted to improving our service. ~SP

— Blinkitcares (@blinkitcares) August 3, 2025

The clarification aimed to justify the Rs 30 charge that had raised doubts in the first place.

Why platforms like Blinkit charge high surge fees

While many people notice the extra “surge charges” on their bills, few actually understand why they’re being charged. For most users, it appears as an unexplained cost, especially when there’s no visible reason like rain or traffic delays. This lack of clarity often leads to confusion or frustration.

In reality, platforms like Blinkit use surge pricing to manage several behind-the-scenes challenges. These include handling peak-hour demand, offering incentives to delivery partners, maintaining fast delivery promises, and covering rising operational costs. However, since this information is rarely communicated clearly during checkout, users are often left guessing.

Better transparency around such charges could help customers feel more informed and less taken by surprise. Knowing that the extra fee supports faster service and fair pay might shift the perception from “unnecessary” to “understandable.”

Failure Before Success

What are your thoughts on the matter? Do you think the high surge fees charged by E-commerce and Quick-commerce platforms are justified or do you think some changes should be made? Do share via the comments below.